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Invest in Being Real
Are you more concerned with your image, or your identity? An image can be fake – it can simply be a mask. There are many brands that talk-the-talk, but don’t walk-the-walk. I’m sure some of your competition fall into the category.
Work on your identity – the real you beneath all the branding and hype. I’m talking about your corporate belief system, your organization’s culture – what you really stand for and believe in…