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5 Tips for Marketing to Baby Boomers


Word Count 1187

I’m a baby boomer so it puzzles me how much marketing spend goes to wooing the young, the vibrant, the sexy and the cool by extensively featuring them in advertising. This fascination for targeting a younger consumer market, with longer term potential perhaps, to the exclusion of people in the 49 to 68 boomer segment blows me away – especially as boomers are known to be …

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