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Does your brand really fit your company? Does it give the right message to existing and prospective customers? Branding is an integral part of who and what your company is. If you’re not clear what it is, you risk letting your customers define it for you, and there lie dangerous waters.
We all know the word branding comes from branding cattle or horses, so ranchers could identify which were their animals on the range. It was simple and effective. Taking the concept from its roots and introducing it to your business – not so simple …