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Whether it’s conceptualizing a new business or growing an existing one, for the past 30 years the idea of doing either without a professional business plan would lead to a lot of eyeball rolling – and for good reason. Any consultant or business school professor will tell you that every great business begins with a plan that outlines measurable goals and the methods for achieving them. Plans, done correctly, can be a great roadmap.
Surprisingly, the idea of a written business plan is relatively new to many people. Essentially it became a standard business instrument about the same time as the Silicon Valley revolution in the 1970’s – and it’s become almost sacrilegious to start a business without one…