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Take a long look at your marketing strategy – who are you targeting with your advertising and other promotional activity? Hopefully you’ll have identified your target market by homing in on its gender balance, age range, socio-economic status, and geographic location to identify your primary customers. You may have even carried out a market survey to better understand the needs of your potential customers. If you have, then you will have a clear idea of how to reach them with your message. But is that enough?