Salespeople – a Valuable Marketing Resource

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I was reading Steven Johnson’s book, ‘Where Good Ideas Come From’ the other day and it got me thinking about marketing ideas and how sometimes they can be so totally out of sync with the market they are meant to relate to. Johnson says, “Some environments squelch new ideas; some environments seem to breed them effortlessly.”
This reminded me of the many years I spent as a sales representative in the book publishing industry, as a member of a large sales force…