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Should Your Business Join a ‘Buy Local’ Campaign?


Word count: 567

In recent years many small towns have adopted; ‘Buy Local’ campaigns. The program takes on many forms, sometimes with awards for the best marketing campaign to customers, sometimes offering discounts to shoppers who can prove local residence. In most cases the idea is to get local consumers to change their habit of making small, immediately required purchases locally, while still buying major items such as cars or furniture elsewhere…

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