Surf the Trends – Don’t Ride a Tsunami on a Boogie Board

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Everywhere I look I see a move towards a consumerism founded on ethical awareness, economic sustainability, corporate responsibility and healthy lifestyles. Combine these values with a desire for higher-quality, greater choice, and lower prices and we have a fascinating, contradictory message from consumers.
A study by the Business Development Bank of Canada (BDC): Mapping Your Future Growth – Five Game-Changing Consumer Trends, puts forward some interesting ideas…