Give it a catchy headline
- Headlines should grab the reader immediately with a reason to read further
- They need to deliver on their promise
- Headlines between 7 and 14 words long are best
- Numbered lists often work well
Examples: 5 Ways to pack like a flight attendant and 10 Things you should know before hiring a sales person – now wouldn’t you like to read those?
Open on a high note
92% of companies who blog multiple times a day have acquired a customer from their blog within a year!
- Your opening line should capture the reader’s attention. This could be a surprising statistic or an anecdote; a surprising fact or a compelling question.
- People love to share something new and original; if your post has the wow factor, people will share it – and that’s what we all want, don’t we?
Make it relevant
- Your post has to be relevant to your customers and potential customers – or why the heck would they want to read it?
Make it compelling
- Let’s face it, if you’re not saying something interesting or useful, people aren’t going to continue reading – try to pique their interest in the first sentence.
Make it easy to read
- Your style of writing needs to be accessible and engaging. You’re not writing for academia – people are looking for a quick and easy, informative read.
- Keep it entertaining and provide useful material. Surprises are always good too!
- An individual style gets followers, so develop yours.
- Not your phone!
- Make sure you use spellcheck and get someone to check your gramar: er; grammar grammar?
There’s more to writing good blogs than this, but this will give you a start. I’ll be covering lots more in the coming weeks and months.