6 Tips to Writing Better Blog Posts

Give it a catchy headline

  • Headlines should grab the reader immediately with a reason to read further
  • They need to deliver on their promise
  • Headlines between 7 and 14 words long are best
  • Numbered lists often work well

Examples: 5 Ways to pack like a flight attendant and 10 Things you should know before hiring a sales person – now wouldn’t you like to read those?

Open on a high note

92% of companies who blog multiple times a day have acquired a customer from their blog within a year!

  • Your opening line should capture the reader’s attention. This could be a surprising statistic or an anecdote; a surprising fact or a compelling question.
  • People love to share something new and original; if your post has the wow factor, people will share it – and that’s what we all want, don’t we?

Make it relevant

  • Your post has to be relevant to your customers and potential customers  – or why the heck would they want to read it?

Make it compelling

  • Let’s face it, if you’re not saying something interesting or useful, people aren’t going to continue reading – try to pique their interest in the first sentence.

Make it easy to read

  • Your style of writing needs to be accessible and engaging. You’re not writing for academia – people are looking for a quick and easy, informative read.
  • Keep it entertaining and provide useful material. Surprises are always good too!
  • An individual style gets followers, so develop yours.

Check it!

  • Not your phone!
  • Make sure you use spellcheck and get someone to check your gramar: er; grammar grammar?

There’s more to writing good blogs than this, but this will give you a start. I’ll be covering lots more in the coming weeks and months.